Wildlife Trading Company Announces New Leadership

New President and CEO set to build on company’s success and vision

jamesSOUTHBURY, CT (February 7, 2017) – Wildlife Trading Company, the premier retail outsource partner for leisure and cultural attractions, today announced the promotion of James Ward to President and CEO and Caroline Ward to Chief Relationship Manager.

James, who joined the company in 1996 as Product Development Manager, will lead the company as it continues to build upon its exceptional growth over the past decade, while Caroline will be taking on executive management roles, overseeing special projects and developing relationships with partners and key customers.

“As COO, James took our retail consulting practice and grew us into an extremely successful international outsourcing services company,” said Gerry Ward, the company’s founder.  “And now as President, he has a clear vision for moving the company forward with steady, sustainable growth,” Ward added.  Gerry is stepping down as President and CEO, but will retain his role as Chairman of the Board.

“We’re successful because, unlike larger competitors in our industry, we provide our partners with customized relationships and create truly unique and engaging retail environments,” says James Ward.  He continues, “With our growth, we’ve never lost sight of the need to have a truly collaborative approach with our clients.”  It’s that approach that has resulted in an 85% overall average increase in spending per customer over the history of Wildlife Trading Company’s partnerships, with some partners seeing increases of over 200%.

“Today we’re in ten countries and large enough to service any attraction, but we’re small enough to care,” says Ward.  In that spirit of caring, Wildlife Trading Company takes great pride in offering products that educate the consumer and adopting programs and policies that support Fair Trade, wildlife conservation and the environment.

James is a graduate from Boston College and NYU’s Stern School of Business.  He’s an avid wildlife photographer, along with Gerry, and his passion for conservation and the environment has led to Wildlife Trading Company being a leader in establishing “green” principles internally, in its stores and in the products and programs it offers.

About Wildlife Trading Company:  Wildlife Trading Company manages retail operations at zoos, aquariums, museums, botanic gardens and other leisure, cultural and adventure attractions.  We pride ourselves in developing customized relationships, store designs and products to meet the unique needs of each partner and its guests.


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